The Playbook by Katherine Rowe
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Winning Tandems: Intro to Sports Partnerships
Starting off with a strong framework for building categories for mutually beneficial partnerships
May 14
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Katherine Rowe
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Winning Tandems: Intro to Sports Partnerships
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Six years on from the military, still being me
Taking things to the next level
May 16
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Katherine Rowe
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Six years on from the military, still being me
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From the archive: the value of converting fans
Sports organizations have the chance to test out new techniques to reach non-fans and casual fans, and it might just pay off
May 7
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Katherine Rowe
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From the archive: the value of converting fans
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Like Mike: Building a successful athlete driven marketing strategy
How to deliver strong ROI and brand benefits from athlete partnerships
Apr 23
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Katherine Rowe
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Like Mike: Building a successful athlete driven marketing strategy
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A Fan Engagement Hole-in-One: Mapping the In Person Sports Experience
How to build a fulfilling and revenue-generating experience for every fan at the venue with journey mapping
Apr 17
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Katherine Rowe
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A Fan Engagement Hole-in-One: Mapping the In Person Sports Experience
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Triple Threat on Air: Draining Threes Through Broadcast Assets
Using broadcast assets to drive increases in fan engagement, awareness, and customer acquisition
Apr 9
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Katherine Rowe
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Triple Threat on Air: Draining Threes Through Broadcast Assets
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Beyond Borders: Scoring Points in International Marketing Expansion
How to create an approach to increase marketing and monetization abroad
Apr 2
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Katherine Rowe
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Beyond Borders: Scoring Points in International Marketing Expansion
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Going, Going, Gone: Developing Sports GTM Strategies
Hoping for the best, ready for the worst, and prepared to pivot like the best hitters in baseball
Mar 26
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Katherine Rowe
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Going, Going, Gone: Developing Sports GTM Strategies
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The Playbook by Katherine Rowe
tips, tricks, readings, and resources for diverse sports thinkers
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